Hello, I'm
Amir Amali Bin Hanapi
Business Development Manager with experience across B2B sales, partnerships and marketing. I bring together consultative selling, commercial planning, channel engagement, digital campaigns and customer insight to move opportunities forward.
LinkedIn profile
01 / ABOUT ME
I connect commercial opportunities with people, partnerships and practical execution.
My career has progressed from hands-on marketing into B2B sales and business development. That combination helps me understand how prospecting, stakeholder relationships, campaigns and commercial execution work together.
I work across commercial projects, reseller and corporate partnerships, sales reviews and digital marketing. Earlier roles gave me additional experience in SaaS sales consultations, financial-services client acquisition using Salesforce, and international customer operations.
02 / CAREER JOURNEY
A career journey connecting customer engagement, marketing execution and commercial development.
Allpure Sdn Bhd · Shah Alam, Malaysia
Develop B2B, channel and corporate-partnership opportunities; coordinate commercial performance reviews, stakeholder presentations, proposals and project follow-through with customers, principals and internal teams.
Allpure Sdn Bhd · Shah Alam, Malaysia
Coordinated reseller engagement, marketing campaigns, retail activations and digital commerce initiatives in collaboration with commercial and creative teams.
Allpure Sdn Bhd · Shah Alam, Malaysia
Supported content development, retail and e-commerce marketing, customer communication and product campaigns, before progressing into broader responsibilities.
XTB International · Remote
Exceeded activation and customer-purchase KPIs in financial services, using Salesforce to support client acquisition and working with international sales leadership.
Otomate Me · Subang Jaya, Malaysia
Generated and followed up leads, conducted online and face-to-face consultations for SaaS opportunities and helped build landing pages and marketing activities with the founding team.
SoniXpress · Selangor, Malaysia
Moved from marketing into customer service leadership, supporting staff training and operational processes including LiveChat, 3CX and knowledge-base procedures.
Earlier experience includes customer operations at ZimiTech supporting primarily European customers, with additional international markets and colleagues across Malaysia, Singapore and the Philippines; plus service roles at Gamers Hideout, rentDAX, Brandt/BigPay, Grab and VADS (2017–2021).
03 / SELECTED WORK
Selected examples across business development, consultative sales, channel engagement and marketing execution.
Worked on commercial opportunities requiring stakeholder discussions, proposals and extended sales cycles, including a significant F&B project coordinated across multiple teams.
Developed reseller and corporate staff-purchase opportunities, helping connect commercial propositions with partner needs and cross-functional delivery.
Presented business and marketing updates at reseller events, supporting partner engagement and bringing commercial priorities to relevant audiences.
Coordinated management reviews across commercial, residential and e-commerce channels; examined performance and recommended practical next actions.
Coordinated marketing activities across digital platforms, retail campaigns and online marketplaces, combining content production with performance analysis and follow-through.
Led exhibition participation and coordinated follow-up of 163 potential leads, contributing to brand visibility and commercial pipeline development.
Business presentations, industry exhibitions and selected commercial and residential project settings—not a product catalogue.
Examples are intentionally high-level to respect employer and client confidentiality. Installation photographs show project environments; installation work was completed by the relevant technical teams.
04 / EXPERTISE
Business development, sales and marketing — supported by analytical, digital and creative tools.
Opportunity development · Corporate programmes · Reseller & channel engagement
Lead generation · Customer discovery · Proposals · Presentations
Campaign planning · Retail activities · Exhibitions · Content coordination
Sales reviews · E-commerce reporting · Advertising performance
Adobe Photoshop · Adobe Illustrator · CapCut · Canva
TOOLS & PLATFORMS Sales-led, marketing-capable and digitally fluent.
Salesforce · Zendesk · LiveChat · 3CX
WordPress · Shopee · Lazada · TikTok Shop · Meta platforms
Adobe Photoshop · Adobe Illustrator · CapCut · Canva
Proficient — upper-intermediate to advancedMicrosoft Excel · PowerPoint · Word · Sales performance reviews
05 / LEARNING & DEVELOPMENT
Human Resource Management
Universiti Teknologi MARA (UiTM) · Part-time06 / LET'S CONNECT
Open to business development, B2B sales, commercial partnerships, channel management and marketing-led growth roles across industries.