Hello, I'm
Amir Amali Bin Hanapi
Business development professional with experience spanning B2B sales, strategic partnerships, marketing, and customer operations. I bring a hands-on approach to commercial planning, stakeholder relationships, and getting things done.
01 / ABOUT ME
I work where commercial strategy meets real-world execution.
My career has grown from customer experience and marketing into business development leadership. That progression gives me a practical understanding of how customer needs, internal teams, and commercial goals connect.
Today, my focus includes B2B opportunities, corporate and channel partnerships, sales planning, stakeholder engagement, and cross-functional collaboration. I value clear communication, thoughtful follow-through, and relationships built for the long term.
02 / CAREER JOURNEY
A career shaped by progression, adaptability, and ownership.
Allpure Sdn Bhd · Shah Alam, Malaysia
Develop commercial plans, sales forecasts, B2B opportunities and strategic account proposals. Coordinate across sales, marketing and operations while supporting corporate programmes, channel initiatives and business development activities.
Allpure Sdn Bhd · Shah Alam, Malaysia
Coordinated marketing campaigns, digital channels, reseller activations and principal-aligned initiatives across online and offline touchpoints.
Allpure Sdn Bhd · Shah Alam, Malaysia
Supported product communications, marketing materials, website updates and customer engagement before moving into broader responsibilities.
XTB International · Remote
Supported Malaysian market acquisition, localised commercial outreach and prospect management using Salesforce.
Otomate Me · Subang Jaya, Malaysia
Managed SaaS sales outreach, prospect consultations and operational workflows, collaborating on landing pages and webinars.
SoniXpress · Selangor, Malaysia
Built customer support workflows, developed knowledge resources and supported team training, operations and marketing.
Customer experience and service roles across technology, fintech and service operations (2017–2021).
03 / SELECTED WORK
A few examples of the work and responsibilities that shape my approach.
Led coordination for Allpure's ARCHIDEX 2026 participation and structured post-event follow-up, with 163 potential leads recorded from the event.
Developed staff-purchase proposals and engagement approaches for corporate accounts, including a programme involving a multinational technology company.
Worked across sales planning, digital commerce, principal campaigns and team coordination to align commercial priorities with day-to-day execution.
Selected examples are summarised at a high level to respect commercial confidentiality.
04 / EXPERTISE
A blend of commercial, operational and digital experience.
B2B sales · New opportunities · Lead generation · Proposals
Corporate programmes · Stakeholder engagement · Reseller relations
Forecasting · Sales budgeting · Pipeline coordination · Reporting
CRM · E-commerce · Campaigns · Cross-functional delivery
Salesforce, WordPress, Shopee, Lazada, TikTok Shop, Microsoft Office, Zendesk, and customer communication platforms.
05 / LEARNING & DEVELOPMENT
Human Resource Management
Universiti Teknologi MARA (UiTM) · Part-time06 / LET'S CONNECT
Open to conversations about business development, commercial strategy, partnerships, and leadership opportunities.