Hello, I'm
Amir Amali Bin Hanapi
Business development professional with experience spanning B2B sales, strategic partnerships, marketing, and customer operations. I bring a hands-on approach to commercial planning, stakeholder relationships, and getting things done.
LinkedIn profile
01 / ABOUT ME
I work where commercial strategy meets real-world execution.
My career has grown from customer experience and marketing into business development leadership. That progression gives me a practical understanding of how customer needs, internal teams, and commercial goals connect.
Today, my focus includes B2B opportunities, corporate and channel partnerships, sales planning, stakeholder engagement, and cross-functional collaboration. I value clear communication, thoughtful follow-through, and relationships built for the long term.
02 / CAREER JOURNEY
A career shaped by progression, adaptability, and ownership.
Allpure Sdn Bhd · Shah Alam, Malaysia
Coordinate reviews of Commercial, Residential and E-commerce Flagship Store performance; develop B2B opportunities and corporate programmes, present findings to management, and work with customer, principal and cross-functional teams on commercial projects.
Allpure Sdn Bhd · Shah Alam, Malaysia
Coordinated principal-approved campaigns, reseller activities, product display initiatives, digital channels and online marketplaces, while tracking marketing support activities.
Allpure Sdn Bhd · Shah Alam, Malaysia
Supported marketing content, product communications, website and marketplace operations, campaign materials and customer engagement.
XTB International · Remote
Exceeded account-activation and customer-purchase targets for the Malaysian market, using Salesforce and collaborating with international sales leadership.
Otomate Me · Subang Jaya, Malaysia
Developed SaaS sales opportunities through outreach, lead follow-up and consultations, alongside sales and marketing workflow support.
SoniXpress · Selangor, Malaysia
Moved from marketing into customer service leadership, supporting staff training and operational processes including LiveChat, 3CX and knowledge-base procedures.
Earlier experience includes customer operations at ZimiTech supporting primarily European customers, with additional international markets and colleagues across Malaysia, Singapore and the Philippines; plus service roles at Gamers Hideout, rentDAX, Brandt/BigPay, Grab and VADS (2017–2021).
03 / SELECTED WORK
Business development, marketing and stakeholder engagement across commercial and residential markets.
Coordinated exhibition participation and structured follow-up on 163 potential leads, connecting brand visibility with commercial pipeline activity.
Supported opportunities spanning stakeholder discussions, solution proposals and coordination of commercial water-filtration projects through delivery follow-up.
Presented marketing activities and business updates in stakeholder settings, translating day-to-day initiatives into clear commercial discussions.
Supported residential marketing, reseller engagement and product-display programmes, working across commercial, digital and operations teams.
Coordinated activities across Shopee, Lazada and digital campaigns, using performance reporting to inform marketing discussions and operational follow-up.
Developed staff-purchase and channel-development opportunities, including engagement with a multinational technology organisation.
Selected event and installation photographs. Commercial and residential examples illustrate business segments and projects supported by the team, not personal installation work.
Selected work is presented at a high level to respect client and employer confidentiality. Photography included in this review draft is subject to publication approval.
04 / EXPERTISE
A blend of commercial, operational and digital experience.
B2B sales · New opportunities · Lead generation · Proposals
Corporate programmes · Stakeholder engagement · Reseller relations
Sales performance reviews · Commercial reporting · Follow-up planning · Stakeholder presentations
Marketplace operations · Campaign coordination · CRM · Cross-functional delivery
Salesforce, WordPress, Shopee, Lazada, TikTok Shop, Microsoft Office, Zendesk, and customer communication platforms.
05 / LEARNING & DEVELOPMENT
Human Resource Management
Universiti Teknologi MARA (UiTM) · Part-time06 / LET'S CONNECT
Open to conversations about business development, commercial strategy, partnerships, and leadership opportunities.